We’ve all seen the dismal statistics about the failure rate of new businesses, but everyone who starts a small business wants to be in the other column, the one where success rates are counted. We get it, and we’re here to help. You no doubt know that there are more than a few tools out there that purport to offer SMEs the easiest way to do task X or Y, but only a few deserve their slot at the top as being a true boon for entrepreneurs and SMEs.
Squarespace: This website-building company was established in 2004 and has really carved out a niche for itself in offering the total package of design, marketing, and e-commerce tools. Its main competitors are Weebly, Wix, and WordPress, which all offer free and paid versions of their service. But Squarespace is the best choice for small businesses, as it is affordable and offers by far the best-looking templates and design options. Its free app allows you to make changes to your site from an iPhone, iPad, or Android device.
Square Register: Still going strong as a swipe-to-pay system for iPad, iPhone, and Android. Extremely easy to implement for the seller, and easy to use for the buyer, there is a reason why Square has dominated this space. It’s such a boon for anyone who needs to be able to take mobile payments.
Word for iPad: Really, you’re thinking? Microsoft Word? The current version is getting rave reviews because it offers the full complement of tools on the go. This is the type of app that could turn your iPad into your mobile working tool of choice – PC Magazine says that “for tablet users it’s by far the best word processing iPad app there is.”
VSCO Cam: It’s no secret that Instagram is gaining ground as a marketing engagement tool or that tweets with images get a lot more reaction. This multi-platform app lets you create photo filters to get just the right look for your posts. Point, shoot, filter, post.
Small companies and soloists will also find their lives made infinitely easier with the adoption of easy-to-use expense management software. So look us up!